Launched in August 2021 byCruelty Free Europe, Eurogroup for Animals, the European Coalition to End Animal Testing (ECEAE) and PETA, ICE has been backed by global beauty and grooming companies : The Body Shop, Dove and Lush and actively promoted by a coalition of associations across Europe.
As a member of the ECEAE, Pro Anima has worked throughout the duration of the initiative to collect signatures, gather the support of public figures, raise awareness on social networks but also by informing the media ?
Hundreds of celebrities have also backed the campaign, including Sir Paul McCartney, Ricky Gervais, Finnish heavy metal band Lordi, Evanna Lynch
In France, the ICE was supported by Raphaël Mezrahi, Monsieur Poulpe, Yoann Latouche, Maëva Galenter, Elsa Esnoult, Jean-Philippe Janssens…
It ended animal testing for cosmetic ingredients in 2009 — and finally, in 2013, the EU prohibits the sale of all cosmetics tested on animals.
This historic ban has become the gold standard for regulatory change in countries around the world. But now the ban is under threat.
But less than a decade later, the European Chemicals Agency (ECHA) is proposing new animal testing for ingredients that have been used safely by consumers and handled in factories for many years, including including those used only for cosmetics.
The challenge of ICE Save Cruelty Free Cosmetics was to send a clear message to European authorities : ECHA’s requests for new tests break the promise of a Europe without animal testing for cosmetics and go to against the wishes of EU citizens.
Strong objectives are therefore necessary to guarantee more safety and reliability for humans and to put an end to animal suffering in research.
Modern, relevant and reliable alternatives for humans and using no animals exist.
This European Citizens’ Initiative has three clear objectives :